I noticed on chapter ten it talked about news conferences. News conferences are called by public relations directors where some interaction with the news media needs to take place. The situation may be when a major announcement needs to be made by management, or an event given, or when a person's time in the area is limited. The whole point or a news conference is to allow as many questions to be asked as possible.
I found a PR related news article on prnnewswire.com. The article was called, More Than 230,000 Viewers From 80 Countries Experience the DEMO 09 Conference. The main idea of the news conference was the use of technology from BitGravity, Facebook(R) and Twitter enabled the exclusive executive conference to reach and engage a global community.
In the article the Executive Vice President of Network World and DEMO states, "In today's challenging economic climate, conferences like DEMO have to be creative and rethink the ways in which they operate to reach the broadest audience in order to have the greatest impact," he also said. "By leveraging leading edge technology like BitGravity and social community-building services like Facebook and Twitter, we were able to offer our demonstrators, our live attendees and our virtual audience a world class experience like never before."
For Facebook(R) there were huge advances in that users updated their Facebook status directly from the DEMO 09 Live player and could also see and comment on status updates posted by friends and other Facebook users tuning in to the broadcast. Status updates posted on the Live Feed were published in the user's Facebook News Feed with a link tagged back to the DEMO 09 Live stream, so friends could click the tag and watch the stream while participating in the conversation.
- Demo 09's numbers included:
- 39 Demonstrator Companies
- 500+ Onsite attendees
- 80 countries viewed DEMO
- Over 230,000 views of the conference via the BitGravity player
- 4,000 Facebook status updates posted via the DEMO 09 Live widget
- 1,900 posts to Twitter and blogs
- 188,900 social media impressions from blogs and Twitter
- 25% - 40% increases in Twitter followers, Facebook fans and LinkedIn group members in the days surrounding the event.
I figured since Facebook(R) just continues to grow and this was a conference on a demo and how it worked with Facebook(R), it was a good PR article to use. To learn more DEMO 09 and how it works with Facebook go to, http://www.facebook.com/note.php?note_id=56791963694&ref=mf.
